What is Typography?

Why Typography Matters in UX and Conversion?

Excellent Typography is invisible when done right, but crucial for ensuring content is processed quickly and comfortably, directly influencing conversion.

• Legibility: Ensures the text is easy to read, reducing cognitive load and Bounce Rate.
• Brand Identity: The font choice establishes the tone of the brand (e.g., modern, authoritative, friendly).
• Visual Hierarchy: It helps guide the user's eye to the most important content (like the Hero Section headline or a CTA).

Example from Flowtrix Projects

Flowtrix designs every Webflow site with a meticulous Typography hierarchy defined in Figma. We ensure that font weights and sizes are optimized for both aesthetics and Website Accessibility standards. This dedication to clean, scalable text is essential for maintaining the professional Brand Identity and clear Visual Hierarchy required for Enterprise Webflow Development.