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Sticky Navigation
What is Sticky Navigation?
Sticky Navigation keeps the most crucial navigation links and the primary CTA (Call to Action) accessible at all times, regardless of where the user is on the page.
Why Sticky Navigation Matters in UX and Conversion?
Sticky Navigation significantly improves User Experience (UX) and maximizes conversion opportunities.
- Usability: Reduces the steps required for a user to navigate to another page or find key information, improving the overall User Flow.
- Conversion: Ensures the primary CTA is a constant Touchpoint, maximizing the chance of conversion at any point during the Customer Journey.
- Friction Reduction: Eliminates the need for users to scroll back up to the top, improving the perceived speed of interaction.
Example from Flowtrix Projects
Flowtrix implements Sticky Navigation as a default best practice in all Webflow builds. We ensure the fixed Header is streamlined and always features the most important CTA. This design choice provides a frictionless User Flow and ensures maximum Conversion Rate by keeping the key action a single click away for the user at every Touchpoint.
Categories:
Navigation
UI-UX
Design
Related Terms:
Master Webflow.
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