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Zero-State Design
What is Zero-State Design?
The Zero-State is a critical UI/UX Design opportunity often found in SaaS Dashboards or personalized areas. It must be designed to: explain, educate and guide.
Why Zero-State Design Matters in SaaS UX?
A well-designed Zero-State is crucial for User Adoption and improving the Onboarding Flow, particularly for complex SaaS products.
- Engagement: It turns a potentially confusing or disappointing empty screen into a helpful guide, improving Engagement Rate.
- Friction Reduction: It eliminates uncertainty about the next step, ensuring the user is always moving forward in the User Flow.
- Retention: It is a proactive step that leads to higher Retention Rate by guiding the user to initial success.
Example from Flowtrix Projects
When designing custom Dashboards and application interfaces (often using Wized on Webflow), Flowtrix meticulously designs the Zero-State. We ensure the screen includes a clear instructional message and a primary CTA to initiate the first action, dramatically improving the Onboarding Flow and encouraging sustained Engagement Rate for our SaaS clients.
Categories:
UI-UX
Design
Related Terms:
Master Webflow.
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