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Parallax Scrolling
What is Parallax Scrolling?
Parallax Scrolling is a popular type of Scroll Animation used to add visual interest and sophistication to a website, often in the Hero Section or between key sections. It is a form of Motion Design that, when used subtly, can be highly engaging.
Why Parallax Scrolling Matters in Engagement?
When used correctly, this technique can significantly enhance the visual narrative and sophistication of a brand.
- Engagement: It creates a memorable, premium User Experience (UX) that encourages users to keep scrolling.
- Visual Hierarchy: It can be used to emphasize key elements by contrasting their movement with the background.
- Branding: It signals a high-quality, modern, and technically proficient Brand Identity.
Example from Flowtrix Projects
Flowtrix occasionally integrates subtle Parallax Scrolling as part of our Motion Design strategy, typically in the Hero Section, to add visual depth to the site. We ensure the Webflow implementation uses highly optimized techniques to prevent Jitter and maintain high Page Speed, guaranteeing that the visual impact supports the User Experience (UX) rather than detracting from it.
Categories:
Animation
Design
Related Terms:
Master Webflow.
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