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UX (User Experience)
What is UX (User Experience)?
UX is a strategic discipline that focuses on how a user feels and what they can accomplish while using a website. Unlike UI (the look), UX is the feel and functionality. Key considerations include: usability, IA, user flow, and website accessibility.
Why UX Matters in Conversion and Growth?
A positive UX is the most powerful tool for turning traffic into revenue, making it the core of Conversion Rate Optimization (CRO).
- Friction Reduction: Eliminating pain points in the Customer Journey (often identified through Usability Testing) directly increases the completion rate of the CTA.
- Retention: A great experience improves customer loyalty, which is essential for SaaS Retention Rate.
- SEO: High-quality UX metrics (low Bounce Rate, high Engagement Rate) are positive signals for search engines.
Example from Flowtrix Projects
Flowtrix's entire Revamp strategy is User-Centric Design driven, placing UX at the core. We utilize Journey Mapping and UX Audit principles to design a Webflow site that is not only visually stunning (UI) but also highly efficient and frustration-free. This commitment to superior UX is how we guarantee a maximum Conversion Rate for our B2B clients.
Categories:
Design
Strategy
Related Terms:
Master Webflow.
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