What is Video Background?

Why Video Backgrounds Matter in Engagement?

Video backgrounds can be extremely effective at improving initial Engagement Rate and visual storytelling.

• Engagement: They immediately capture the user's attention and communicate more information than a static image.
• Storytelling: They are powerful tools for quickly showing the User Persona what the product does.
• Aesthetics: They provide a premium, modern feel that reinforces Brand Identity.

Example from Flowtrix Projects

When designing a Hero Section for a SaaS client, Flowtrix may utilize a Video Background for maximum visual impact. We ensure the video file is extremely compressed and correctly implemented in Webflow to be silent and non-intrusive. This focus on Asset Optimization allows the dynamic visual to boost Engagement Rate without compromising the critical Page Speed or causing visual Jitter.