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Iconography
What is Iconography?
Iconography involves the design and consistent application of icons. Icons must be instantly recognizable and maintain visual consistency with the overall Brand Identity and Design System.
Why Iconography Matters in UI/UX?
Icons are powerful tools for communication, especially in the fast-paced, high-information environment of SaaS marketing.
- Clarity: They convey meaning faster than text, especially on mobile devices.
- Visual Appeal: Professional, custom icons elevate the User Interface (UI) and reinforce the Graphic Design aesthetic.
- Usability: When paired with text, they provide redundancy that aids comprehension and makes the interface easier to scan.
Example from Flowtrix Projects
In our Figma design phase, Flowtrix develops a custom set of Iconography that is perfectly aligned with the client's Brand Identity. We implement these icons as lightweight SVG files in Webflow to ensure they are Pixel Perfect, load instantly, and enhance the Visual Hierarchy of key feature lists without compromising on Asset Optimization or Page Speed.
Categories:
Design
UI-UX
Related Terms:
Master Webflow.
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