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Prototype
What is Prototype?
A Prototype is the clickable model of the website created in tools like Figma. It falls on a spectrum from low-fidelity (Wireframe) to High-Fidelity Prototype. It's crucial for validating the design and User Flow before the Webflow build begins.
Why Prototypes Matter in Design Strategy?
Using prototypes drastically reduces project risk and ensures the final product is aligned with user needs and conversion goals.
- Validation: It proves that the Information Architecture and design choices work in practice, preventing costly changes later in the Frontend Development phase.
- Friction Identification: It quickly reveals points of friction in the Customer Journey that lead to a high Bounce Rate.
- Iteration: It enables rapid, low-cost Iteration based on testing feedback.
Example from Flowtrix Projects
Flowtrix delivers a fully interactive High-Fidelity Prototype in Figma as a core step in our User-Centric Design process. This prototype is used to validate the entire User Flow and Information Architecture, ensuring every click path is optimized for our B2B client's key conversion CTAs before our team starts the Pixel Perfect Webflow development.
Categories:
Design Process
Design
UI-UX
Related Terms:
Master Webflow.
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