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Quick View (Ecommerce)
What is Quick View (Ecommerce)?
The Quick View feature is designed to reduce friction and speed up the browsing experience in an Ecommerce store. It is a type of Overlay triggered by a button on a product listing card.
Why Quick View Matters in Conversion?
Quick View is a key tactic in Conversion Rate Optimization (CRO) for Ecommerce sites, especially those with large catalogs.
- Speed: It drastically reduces the number of clicks and page loads required to browse, improving the overall User Experience (UX).
- Retention: By keeping the user on the main catalog page, it reduces the risk of them getting lost or forgetting what they were browsing, improving Engagement Rate.
- Friction Reduction: It facilitates the impulse to purchase by making the 'Add to Cart' CTA highly accessible.
Example from Flowtrix Projects
For clients with Ecommerce functionality, Flowtrix designs high-converting product pages and utilizes the Quick View Overlay feature. We ensure the Quick View modal is fast-loading, pulls accurate Dynamic Content, and provides a clear CTA and exit path, optimizing the flow for rapid purchase decisions and a higher Conversion Rate.
Categories:
UI-UX
Conversion
Related Terms:
Master Webflow.
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