Back
Gestalt Principles
What is Gestalt Principles?
These principles explain how the brain groups elements. Designers leverage them to create clear Visual Hierarchy and intuitive User Interfaces (UI). Key principles include: proximity, similarity, and closure.
Why Gestalt Principles Matter in UX Design?
Understanding these principles allows designers to create interfaces that are intuitive and require less cognitive effort from the user.
- Clarity: Reduces cognitive load by logically grouping related content (e.g., placing a button near its descriptive text), improving the User Flow.
- Visual Hierarchy: Directs the user's eye naturally to the most important elements, such as the primary CTA (Call to Action).
- Usability: Creates a more satisfying User Experience (UX) because the interface is structured in a way the human brain expects.
Example from Flowtrix Projects
Flowtrix applies Gestalt Principles directly in our Figma designs, particularly the principle of Proximity, to create a clear Visual Hierarchy. We ensure that related content and key interactive elements are grouped logically, simplifying complex B2B information and creating a highly intuitive User Flow that naturally guides the user toward conversion.
Categories:
UI-UX
Design
Related Terms:
Master Webflow.
Get insights directly.
Never scheduled, never spammed. Be the first to know when we publish a piece or release something cool!
.avif)
.svg)
.svg)
