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Graphic Design
What is Graphic Design?
Graphic Design is the art and practice of planning and projecting ideas and experiences with visual and textual content (e.g., logos, illustrations, product imagery).
Why Graphic Design Matters in UI/UX?
High-quality, purpose-driven graphics are essential for communicating complex ideas quickly and establishing credibility.
- Clarity: Illustrations simplify complex SaaS concepts or features more effectively than text alone.
- Branding: Consistent, professional graphics reinforce the Brand Identity and elevate the perceived value of the product.
- Engagement: Visually compelling designs improve Engagement Rate and make the site more memorable.
Example from Flowtrix Projects
Flowtrix's design process includes specialized Graphic Design to create custom product illustrations, Iconography, and Data Visualization for our B2B clients. We ensure all these visuals are optimized (via Asset Optimization) and perfectly aligned with the Brand Identity defined in Figma, translating into a visually superior and high-performing Webflow site.
Categories:
Design
Related Terms:
Master Webflow.
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