What is Link Building?

Link Building is one of the highest-impact SEO tactics for B2B SaaS, but it is also the most time-consuming and resource-intensive.

• Content-Driven Link Building: The best link building strategy is to create exceptional, original research or insight that is so compelling that other websites want to link to it. Publishing a research report or original data set will earn dozens of backlinks without asking for them.
• PR & Outreach: Pitching your company's news, achievements, or insights to journalists and industry publications can earn high-authority backlinks and media coverage simultaneously.
• Broken Link Building: Finding broken links on high-authority competitor sites and pitching your content as a replacement is an effective way to earn backlinks from established sites.
• Resource Link Building: Creating comprehensive resource pages, toolkits, or templates that other sites want to link to from their "resources" sections is an excellent passive link building strategy.

Example from Flowtrix Projects

For an enterprise SaaS company, we conducted a link gap analysis and found that competitors were earning backlinks from industry podcasts, analyst reports, and award submissions. We executed a coordinated PR and outreach campaign, pitching the company's expertise to podcast hosts and submitting the company for industry awards. Within 12 months, they earned 50+ high-quality backlinks, increased their Domain Authority from 35 to 52, and their average ranking position improved by 4 spots.