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Testing (A/B, Usability, etc.)
What is Testing (A/B, Usability, etc.)?
Testing is a core component of both Quality Assurance (QA) and Optimization and is a continuous activity. Key types include: A/B testing, usability testing, functional testing, and performance testing.
Why Testing Matters in Optimization and QA?
Rigorous Testing is the only way to ensure quality and scientifically improve the website's effectiveness.
- Risk Reduction: QA testing prevents bugs and failures before Deployment, protecting the Brand Identity.
- Data-Driven Growth: A/B Testing provides the Quantitative Research necessary for Conversion Rate Optimization (CRO), ensuring changes lead to higher ROI (Return on Investment).
- User Validation: Usability Testing ensures the User-Centric Design truly meets the needs of the User Persona.
Example from Flowtrix Projects
Flowtrix uses a two-pronged Testing approach. First, Quality Assurance (QA) ensures the Webflow code is flawless (high Lighthouse Score, Pixel Perfect). Second, post-launch, we conduct A/B Testing and Usability Testing as part of a continuous Optimization strategy, ensuring every Iteration delivers measurable Conversion Rate improvement and ROI.
Categories:
Process
QA
Growth
Related Terms:
Master Webflow.
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