What is Open Graph Tags?

Why Open Graph Tags Matter in Marketing?

OG tags are essential for maximizing the visual impact and Engagement Rate of your content when it is shared on social platforms.

• Click-Through Rate (CTR): A custom, high-impact image and clear headline significantly increase the likelihood of the link being clicked.
• Branding: Ensures the shared link adheres to the visual standards of the Brand Identity rather than pulling a random image or text.
• Consistency: Guarantees a professional, standardized look for every link shared from the site.

Example from Flowtrix Projects

Flowtrix meticulously sets up Open Graph Tags on every client page in the Webflow CMS. We ensure each key article, Landing Page, and Hero Section has a custom, high-resolution og:image and a compelling title to maximize the social Engagement Rate. This Technical SEO detail is non-negotiable for high-growth SaaS brands that rely on social sharing.