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Metadata
What is Metadata?
In the context of SEO (Search Engine Optimization), Metadata is the text that website owners use to tell search engines (and users) what a page is about. Key types include: title tag, meta description, and open graph image.
Why Metadata Matters in SEO and Conversion?
Optimized Metadata is a high-impact, low-effort SEO task that directly influences click-through rates from search results.
- Click-Through Rate (CTR): Compelling titles and descriptions encourage users to choose your link over competitors', improving Engagement Rate from search.
- Relevance Signal: It confirms to search engines that the page content is highly relevant to the user's search query.
- Branding: Consistent and clear metadata reinforces Brand Identity and professionalism.
Example from Flowtrix Projects
Flowtrix provides dedicated SEO services that include optimizing Metadata for every key page in the Webflow CMS. We craft unique, high-CTR Title Tags and descriptions, and ensure correct Open Graph Tags are implemented. This effort is crucial for increasing the Engagement Rate from organic search, boosting visibility, and supporting the client's SEO strategy.
Categories:
SEO
Technical
Related Terms:
Master Webflow.
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