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Validation
What is Validation?
Validation is the strategic confirmation of design and feature effectiveness. It is achieved through various forms of Testing: quantitative, qualitative, and technical.
Why Validation Matters in Growth-Focused Strategies?
Relying on objective Validation prevents the team from wasting time and money on features or designs based purely on opinion.
- ROI: It ensures that every design choice is proven to contribute to a positive ROI (Return on Investment).
- Friction Reduction: It confirms that the implemented UX Design successfully removed confusion or obstacles identified in the UX Audit.
- Data-Driven: It reinforces a culture of continuous improvement based on measurable facts, not aesthetic preference.
Example from Flowtrix Projects
Flowtrix’s entire Revamp process is built on design Validation. We use A/B Testing to validate our Conversion Rate Optimization (CRO) hypotheses, ensuring every major CTA and Hero Section change is proven to increase a defined KPI. This commitment to objective Validation guarantees the highest possible ROI on the Webflow investment.
Categories:
User Experience
Testing
Technical
Related Terms:
Master Webflow.
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