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Eye Tracking
What is Eye Tracking?
Eye Tracking is a research method that uses specialized hardware or software to record where a user looks on a screen, revealing their visual behavior and attention patterns.
Why Eye Tracking Matters in User-Centric Design?
This method offers insights that click data alone cannot provide, leading to high-impact design decisions.
- Eliminates Guesswork: It proves whether a design is being interpreted as intended, ensuring the most important information is seen.
- Optimizes Conversion: By confirming the CTA is in the user's primary line of sight, it directly contributes to Conversion Rate Optimization (CRO).
- Prioritizes Content: It validates the order of Sections and content blocks based on actual user attention.
Example from Flowtrix Projects
As a high-level research method, Eye Tracking informs our foundational User-Centric Design principles. The insights gathered are key to designing a Visual Hierarchy that is scientifically proven to direct the B2B buyer’s eye to the value proposition and the primary CTA. This objective data allows us to bypass subjective design debates and focus on guaranteed Conversion Rate improvement.
Categories:
Analytics
User Experience
Related Terms:
Master Webflow.
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