What is Deployment?
Deployment is the technical procedure that pushes the final, tested code from the development environment to the live production environment. It includes several non-negotiable steps.
Why Deployment Matters in a Revamp?
The deployment phase is the culmination of the entire project and must be executed flawlessly to protect the business's online assets.
- SEO Protection: Correct Migration protocols ensure all existing organic rankings are maintained (i.e., traffic is not lost during the switch).
- Launch Integrity: A controlled deployment guarantees the new site is live with a Pixel Perfect finish and all integrations are fully functional.
- Risk Management: Mitigates the risk of bugs or downtime that can damage Brand Identity and interrupt lead flow.
Example from Flowtrix Projects
Flowtrix treats Deployment as a dedicated four-step technical process to guarantee a seamless transition. We execute a phased rollout, managing all DNS and Domain settings to achieve a Zero Downtime launch, while simultaneously implementing all necessary redirects to protect the client's existing SEO. This rigorous final step ensures the new, high-converting Webflow site is immediately ready to deliver ROI (Return on Investment).
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