Glossary

What is DNS?

The Domain Name System (DNS) is often described as the "phonebook of the internet." Humans access information online through readable domain names like flowtrix.co. Web browsers, however, interact through Internet Protocol (IP) addresses (like 192.0.2.1). DNS translates the human-readable domain names into machine-readable IP addresses so browsers can load the correct internet resources.

Why DNS Matters in Webflow Migrations and Launches?

Mishandling DNS records during a website launch can result in complete site outages and lost corporate emails.

  • Zero-Downtime Launches: When migrating an enterprise site from WordPress to Webflow, precise updates to A Records and CNAME records ensure the transition happens seamlessly without the site ever going offline.
  • Email Deliverability: DNS doesn't just route websites; MX (Mail Exchange) records route corporate emails. Incorrect DNS settings can instantly break a company's ability to send or receive emails.
  • Subdomain Management: For SaaS companies, DNS allows the marketing site to live on www.company.com while the actual software application lives on a separate server at app.company.com.
  • Security & Authentication: TXT records within the DNS are critical for verifying domain ownership with tools like Google Search Console and authenticating marketing emails (via SPF/DKIM) so they don't land in spam.

Example from Flowtrix Projects

DNS management is a core component of Flowtrix’s Webflow Migration Service. When launching a site, we conduct a full audit of the client’s existing registrar (like GoDaddy or Cloudflare). We meticulously map and update the A Records to point to Webflow's Enterprise servers while ensuring all existing MX and TXT records remain untouched, guaranteeing a stress-free launch day.

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