SEO Glossary

Here you can find important tech terms and definitions, explained in a simple and clear way.

Sitemap

The Sitemap is the official index or blueprint of a website's structure. There are two main types: XML and HTML.

Query Parameter

Query Parameters appear after a question mark (?) in a URL (e.g., www.site.com/products?color=blue&sort=price). They are used to change the content displayed on the page without changing the underlying page structure.

Page Speed

Page Speed is a critical metric that impacts both user experience and search engine ranking. It is a major component of the Lighthouse Score.

Open Graph Tags

Open Graph Tags (OG tags) dictate the precise title, description, and image that appear in a social media preview card. Correct implementation is a key element of Technical SEO and marketing.

Metadata

In the context of SEO (Search Engine Optimization), Metadata is the text that website owners use to tell search engines (and users) what a page is about. Key types include: title tag, meta description, and open graph image.

Lighthouse Score

The Lighthouse Score provides a benchmark (from 0 to 100) for the technical health of a website. Achieving a high score (typically 90+) is a goal for every modern developer. The Performance score is influenced by factors like: page speed and asset optimization.

Keyword Density

Keyword Density is an on-page SEO (Search Engine Optimization) factor that helps search engines understand what a page is primarily about.

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