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Dynamic Content
What is Dynamic Content?
Unlike static text, Dynamic Content is loaded and displayed in real-time. This content is typically stored in a database or a CMS (Content Management System) and pulled onto the page via templates.
Why Dynamic Content Matters in SaaS Marketing?
Dynamic Content is key to creating scalable, personalized, and up-to-date digital experiences.
- Scalability: Enables the marketing team to manage hundreds of blog posts or product features efficiently using the Webflow CMS templates.
- Relevance: Allows for personalization, such as showing content relevant to a specific industry or stage in the Customer Journey, which boosts Conversion Rate.
- Efficiency: Eliminates the need for developers to manually create new pages for every new piece of content.
Example from Flowtrix Projects
Flowtrix builds Webflow sites using the native CMS to power almost all content, making it highly Dynamic Content. This allows our SaaS clients to launch new resources and case studies instantly. For complex needs, we utilize API Integrations to pull real-time data from the client’s product Backend, enabling features like dynamic pricing tables or custom user information display within a Dashboard."
Categories:
Development
Related Terms:
Master Webflow.
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