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Does Flowtrix do UX research before designing a B2B website?
Does Flowtrix do UX research before designing a B2B website?
Yes. For projects where UX research is in scope, Flowtrix conducts ICP interviews, heatmap and session recording analysis of the existing site, competitor teardowns, and buyer-journey mapping. The research output informs the information architecture — which pages exist, how they are structured, and what content lives where. Skipping UX research is the most common reason B2B website redesigns fail to improve conversion rates despite looking better.
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