Website design related FAQs

A full brand identity plus website design engagement typically takes 4 to 6 weeks for the design phase, followed by 4 to 6 weeks for Webflow development — 8 to 12 weeks total to launch. Focused redesigns without brand work take 6 to 8 weeks end-to-end. Timeline is heavily influenced by client feedback velocity — projects with fast review cycles consistently launch two to three weeks ahead of projects with delayed approvals.

Flowtrix follows WCAG 2.1 AA guidelines as the baseline for all website design work. This covers: colour contrast ratios of at least 4.5:1 for body text; focus states on all interactive elements; descriptive alt text for all meaningful images; proper heading hierarchy (H1 → H2 → H3, never skipped for styling purposes); keyboard navigability of all navigation and form elements; and ARIA labels on icon-only buttons and complex interactive components. Accessibility is validated in the QA phase before launch using Axe and manual keyboard testing.

Flowtrix designs in Figma for all UI/UX work, using Auto Layout, component variants, and design tokens to produce a developer-ready file that maps directly to Webflow's component architecture. Motion and interaction prototypes are created in Figma's prototype mode or in ProtoPie for complex micro-interactions. Illustrations and custom graphics are produced in Figma or Adobe Illustrator depending on complexity. Video and animation assets are created in Adobe After Effects and exported as Lottie, WebM, or MP4 for web delivery.

Yes. For projects where UX research is in scope, Flowtrix conducts ICP interviews, heatmap and session recording analysis of the existing site, competitor teardowns, and buyer-journey mapping. The research output informs the information architecture — which pages exist, how they are structured, and what content lives where. Skipping UX research is the most common reason B2B website redesigns fail to improve conversion rates despite looking better.

When a client needs brand identity alongside the website, Flowtrix begins with a brand workshop covering competitive landscape, target audience, brand personality, and visual direction. From this, the design team produces logo options, a colour system, typography pairing, and an icon and illustration style. The resulting brand guidelines are built directly into the Figma design system used for the website, ensuring the site is the canonical expression of the brand — not an afterthought.

A full Flowtrix design engagement covers: a discovery and positioning workshop; user research and ICP definition; information architecture and sitemap design; wireframing of all key page templates; high-fidelity UI design in Figma with a complete design system (typography, colour tokens, spacing scale, component library); mobile and tablet responsive variants; motion and interaction specifications; and a developer-ready Figma file with annotation and handoff documentation. Design and Webflow development are handled by the same team, eliminating translation errors between design intent and the live site.

We build a reusable component library within the design system, ensuring that adding new content or features in the future maintains brand consistency and efficiency required for large Webflow Enterprise sites. Book a short call to discuss scalable design.

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We deliver exceptional, researched-based custom designs tailored to your unique value proposition, avoiding generic or template-based solutions. Contact us for a tailored quote.

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We use a collaborative process, typically presenting design concepts in Figma for client feedback and approval. Development only begins once the 'pixel-perfect' design is finalized. View our detailed process.

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Yes, we offer custom product graphics, illustrations, icons, and visual assets to ensure your website content is unique, engaging, and effectively communicates complex product features. See examples of our work.

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We conduct in-depth strategy and research, ensuring the design aligns with your brand guidelines, target audience, and specific conversion goals. Ready to discuss your vision? Book a short call.

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Our approach is strategic and conversion-focused, prioritizing UI/UX design that drives business results using a clean, scalable Webflow structure. Learn more about our design philosophy.

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