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overview

A website that puts customer support front and center

Flowtrix developed Richpanel’s Webflow website to deliver a seamless, user-friendly experience. By organizing features, testimonials, and guarantees effectively, the site helps potential customers understand the platform’s value, strengthens brand credibility, and drives more demo sign-ups through clear, actionable pathways.

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Hubspot
Richpanel is an AI-first customer service platform built for e-commerce brands to cut support costs, reduce ticket volume, and boost customer satisfaction.
richpanel.com
11-50
AI
Sales
Results
  • Instant site updates
  • Everyone can build, not just designers
  • Increase in conversion rates
CLIENT REVIEW

Himanshu and his team worked very hard & exceeded expectations within a very tight deadline. They were willing to learn and try new things. Highly recommended!

Soham Puthran
Product Designer at Richpanel

Project goals

To build a conversion-focused Webflow website that effectively communicates Richpanel’s AI-first customer service offering while simplifying complex product messaging.

Brand & Design

  • Designed a bold, product-led website that reflects Richpanel’s confident, results-driven positioning.
  • Crafted clean layouts and sharp typography to balance tech innovation with brand credibility.
  • Highlighted proof of value through data-driven visuals, testimonials, and guarantees.

Technical specifications

  • Developing the site on Webflow with scalable CMS structures for product, comparison, and resource pages.
  • Optimized animations and load speed for a fast, frictionless browsing experience.
  • Integrated responsive layouts and custom interactions to enhance user engagement across all devices.
CHALLENGES

Problems we addressed and solved

Complex product messaging

We created a clean, organized layout that highlights Richpanel’s key benefits, features, and guarantees, making complex information easy to digest.

Demonstrating value quickly

Custom visuals, icons, and testimonials were used to communicate value, build trust, and demonstrate real results from customers.

Smooth navigation & conversion flow

We designed intuitive navigation and clear calls-to-action, guiding visitors from exploration to demo booking seamlessly.

Scalable & maintainable build

The website was built on Webflow with a CMS structure for easy updates, fast performance, and a responsive experience across devices.

Before & After

Results: Richpanel achieved with their new Webflow website

The redesigned Richpanel website successfully created a strong, cohesive brand presence while making the platform’s benefits easy to understand. By organizing product features, testimonials, and guarantees clearly, the site improved trust and engagement among potential customers. Navigation and layout enhancements made it effortless for visitors to explore the platform and book demos, reducing friction in the conversion journey.

Richpanel is an AI-first customer service platform built for e-commerce brands to cut support costs, reduce ticket volume, and boost customer satisfaction.
richpanel.com
11-50
AI
Sales
Results
  • 55% reduction in bounce rate
  • 42% increase in demo bookings
  • 60% hike in application downloads