How we built Amazon Signage's website to match the scale of the brand?

From static designs to a scalable multi-industry Webflow build for Amazon Signage

Amazon Signage needed a website that explained a brand-new product, the Amazon Signage Stick, in the simplest way possible. The product serves schools, hospitals, restaurants, retailers, and corporations, so the site had to speak to very different audiences without feeling complicated. The brand direction and design system were already in place. Our job was to build it in Webflow, fast, responsive, and easy to manage going forward.

Project Goals

The build had to match a product that's built around simplicity. The website needed to reflect that same goal.

Design specifications:

• Maintain Amazon's brand guidelines across every page
• Industry-specific visuals and hero layouts tailored per audience
• Clean, minimal UI that keeps the focus on the product
• Consistent typography, spacing, and component styles throughout

Technical specifications:

• Pixel-perfect Webflow development from finalized designs
• Industry-specific landing pages built on a scalable CMS
• Fast load speeds and smooth animations across all devices
• Mobile-first responsiveness throughout

Outcome

The result is a site that makes a technical hardware product feel approachable. Anyone landing on signage.amazon.com can understand what the Signage Stick does, who it's for, and how to get started, in under a minute. With a CMS-driven build, Amazon's team can scale the site independently as the product grows into new markets and industries.