Designing a digital space for mindful living

Being is an award-winning AI-powered self care and therapy app trusted by over 500,000 users across various countries. Built on decades of research, it helps users manage anxiety, stress, and depression through personalized CBT-based tools, journaling, and mini-therapies. Flowtrix designed and developed Being’s new website to reflect its mission, creating a calm, trustworthy, and conversion-ready experience that mirrors the empathy and depth of the app itself.

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Project goals

Our goal was to translate Being’s deeply personal mission into a digital experience that feels approachable, credible, and easy to navigate, while maintaining high technical performance and SEO value.

Brand & Design

• Created a soothing and minimalist aesthetic to reflect calm and trust.
• Used soft gradients, white space, and clean typography for a mindful experience.
• Built visual consistency with Being’s in-app design language.
• Structured content to guide visitors through trust signals, app benefits, and user stories.

Technical specifications

• Optimized for performance, accessibility, and SEO.
• Integrated CMS for dynamic updates and blog scalability.
• Lightweight animations for smooth, distraction-free interaction.

Result: Design that feels as good as it looks

The new Being website captures what the app stands for, calm, care, and credibility. Built by Flowtrix on Webflow, it delivers a seamless experience across devices and clearly communicates the value of AI-driven therapy. With thoughtful design and efficient development, the site became a trusted digital space for users seeking support, proving that technology and empathy can coexist beautifully online.

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