SaaS
Designing and building Lyric's website for enterprise supply chain
Lyric's platform brings together data, algorithms, and compute to power enterprise supply chains. We designed and developed their website end-to-end, from visual identity to Webflow build, to reflect that ambition.
End-to-end design and Webflow development for an enterprise supply chain platform
Lyric needed more than a website, they needed a digital presence that could translate highly technical supply chain science into a story anyone could grasp. Flowtrix handled the full engagement, from UI/UX design to Webflow development, delivering a site that is visually compelling, performance-optimized, and built to scale with the business.
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- Instant site updates
- Everyone can build, not just designers
- Increase in conversion rates
Project Goals
Flowtrix covered the full production lifecycle, from establishing Lyric's visual identity and design system to delivering a pixel-perfect Webflow build optimised for enterprise buyers.
Design specifications:
- Design a scalable UI system aligned with Lyric's brand positioning
- Designed responsive layouts across desktop, tablet, and mobile with consistent visual hierarchy across all page types
- Created modular page templates for scalable content expansion without new design work
Technical specifications:
- Ensure the site is accessible and conversion-optimized for a demo-booking funnel
- Implement a CMS for blog posts, whitepapers, webinars, podcasts, and customer stories
- Optimize performance: fast load speeds, smooth animations, full responsiveness
Building a credible digital presence for a highly technical platform
Messaging Architecture
Brand Identity
Scalable Content Infrastructure
Performance Under Richness
Before & After
A scalable enterprise website built to grow with Lyric's platform
Lyric now has a website that matches the scale of their platform, technically credible, visually sharp, and built to serve enterprise buyers across every stage of the funnel. The Webflow build is CMS-driven and fully editable by the team, with a structured content architecture that supports six resource categories from day one. The design system is consistent, documented, and ready to extend as Lyric's product and marketing needs evolve.
- A documented component library and visual identity Lyric's team can extend independently
- Rich animations and video delivered without compromise on speed
- A CMS that grows with the business, no developer needed for routine publishing
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