Platform Glossary

Here you can find important tech terms and definitions, explained in a simple and clear way.

Native App

A Native App is a software application built using the specific programming languages and tools dedicated to a single platform or operating system (such as Swift or Objective-C for Apple iOS, and Kotlin or Java for Android). Because they are written specifically for that ecosystem, native apps are installed directly onto the device (via the App Store or Google Play) rather than being accessed through a web browser.

Template (Web Template)

A Web Template is a pre-designed, pre-coded webpage or set of HTML webpages that anyone can purchase or download. The underlying structure, CSS grid, and interaction design are already built; the end-user simply "plugs in" their own text, images, and brand colors.

Wized

Wized is an advanced low-code platform that acts as a logic and authentication layer for Webflow. It allows developers to transform a static Webflow marketing site into a fully functional, data-driven Web Application. By connecting Webflow's frontend directly to external databases (like Xano, Supabase, or Airtable) and REST APIs, Wized enables user login portals, gated dashboards, and complex data manipulation.

Webflow CMS

The Webflow CMS (Content Management System) is a powerful, visual database integrated directly into the Webflow development platform. Unlike traditional CMS platforms (like WordPress) which force content into rigid, pre-defined templates, the Webflow CMS allows developers to design completely custom data structures (Collections) and visually bind that data to any bespoke frontend design.

WordPress

WordPress is the world's most widely used Content Management System (CMS), originally launched in 2003 as a blogging platform. It is an open-source system built on PHP and MySQL. While it powers roughly 40% of the internet, it relies heavily on third-party themes and thousands of disparate plugins to achieve modern web functionality, e-commerce, and advanced SEO.

Webflow Enterprise

Webflow Enterprise is a premium hosting and platform offering from Webflow designed for large organizations requiring high-performance, security, compliance, and dedicated support. Enterprise includes features like dedicated IP, SSO (Single Sign-On), advanced security, and SLAs (Service Level Agreements).

Webflow

Webflow is an all-in-one Software as a Service (SaaS) platform that functions as a visual development tool, a CMS (Content Management System), and a hosting service. It empowers designers to build, style, and launch websites that generate high-quality HTML, CSS, and JavaScript.

No-Code Development

No-Code Development utilizes platforms like Webflow to empower designers and subject matter experts to build highly custom, production-ready digital products. These platforms manage the underlying HTML, CSS, and JavaScript automatically.

Elementor vs Webflow

Elementor and Webflow are both visual development tools, but Elementor is a WordPress page builder, while Webflow is a full-stack visual development platform that generates clean, semantic code.

Ecommerce

Ecommerce refers to all online transactions. While Flowtrix primarily serves B2B and SaaS clients focused on Lead Generation, we provide solutions for companies selling services or products online

CMS (Content Management System)

A CMS is the foundational tool that allows non-developers (like marketing or editorial teams) to update website content, such as blog posts, case studies, team member profiles, and product features. The Webflow CMS is highly flexible, functioning as a structured database that separates the content from the design.