Conversion Rate Optimization (CRO) Glossary

Here you can find important tech terms and definitions, explained in a simple and clear way.

E-commerce Optimization

E-commerce Optimization is a holistic, data-driven strategy aimed at improving every aspect of an online store to maximize sales, increase Average Order Value (AOV), and enhance the customer experience. It involves continuous A/B testing and refinement of product pages, checkout flows, site speed, and navigation.

A/B Testing

A/B Testing involves comparing two variants, the "A" (control or original) and the "B" (variant or challenger), against each other. The goal is to see which version performs better against a defined metric, typically a KPI (Key Performance Indicator) like Conversion Rate or Engagement Rate.

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