Conversion Optimization Glossary

Here you can find important tech terms and definitions, explained in a simple and clear way.

CTA (Call to Action)

A Call to Action (CTA) is a button, link, or graphic element designed to guide the user toward the primary business goal of the page. For a B2B or SaaS site, typical CTAs include 'Book a Demo,' 'Start Free Trial,' or 'Download Ebook.'

Conversion Optimization
Design