FAQs

In the first five seconds, a B2B homepage must answer: what does this product do, who is it for, and is this company credible. This requires a hero section with a one-sentence outcome-focused headline, a sub-headline naming the buyer persona and their problem, a single CTA button visible without scrolling, and a social proof signal — customer logo bar, G2 rating, or a named client metric — immediately below the hero. Flowtrix validates first-impression message clarity with five-second tests during the design phase before any development begins.