FAQs

CRO (Conversion Rate Optimisation) is the systematic process of increasing the percentage of website visitors who complete a target action — booking a demo, starting a trial, or downloading a resource. Flowtrix's CRO service includes: a behavioural audit using heatmaps (Hotjar / Microsoft Clarity), session recordings, and funnel analysis; a prioritised hypothesis backlog; A/B test design and implementation in Webflow; statistical significance monitoring; and a results report after each test cycle. Most CRO engagements run as monthly retainers with a dedicated sprint structure.