FAQs

A high-converting B2B SaaS website requires five elements:

1. A hero headline that states a specific business outcome, not a feature list
2. Product proof above the fold — a screenshot, demo video, or animation that shows the product working
3. Social proof from recognisable company logos, G2 ratings, and case study metrics
4. A conversion path visible at every scroll depth — typically a 'Book a Demo' or 'Start Free Trial' CTA in the sticky header and at each section break;
5. Core Web Vitals scores that do not penalise paid acquisition Quality Scores.