FAQs

The process has four stages: (1) Brief and storyboard — a written brief defines the message, audience, and tone; a storyboard illustrates the sequence of frames and transitions; (2) Style frames — two to three static visual frames in the final design style for client approval before animation begins; (3) Motion production — animation is produced in After Effects, reviewed with the client, and refined through up to two revision rounds; (4) Web optimisation and delivery — the final animation is exported in all required formats, compressed to web-safe file sizes, and integrated into the Webflow site by the Flowtrix development team.