FAQs

Flowtrix connects Webflow forms to HubSpot via the HubSpot Forms API — when the form is submitted, a server-side call creates or updates the HubSpot contact, assigns it to the correct pipeline and owner, and triggers any configured workflows or sequences. For Salesforce, the connection is made via the Salesforce REST API or Salesforce Web-to-Lead. UTM parameters captured in hidden form fields are passed as contact properties for source attribution. All integrations are tested with real submissions before launch.