FAQs

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FAQs
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Do you run A/B tests directly inside Webflow or use an external tool?

Do you run A/B tests directly inside Webflow or use an external tool?

For clients on Webflow plans that include Webflow Optimize, Flowtrix runs native A/B tests inside Webflow without any external tool. For clients needing more advanced testing — multivariate tests, traffic-weighted allocation, or personalisation — Flowtrix integrates Webflow with external tools such as Mutiny, Intellimize, or VWO. The choice of tool is documented in the CRO strategy plan at the start of the engagement based on test volume, budget, and site traffic levels.